Is Netflix going to shut down? Well, that alone is a fearful thought for binge-watchers. Presently, Netflix houses around 222 million subscribers all over the world. OTT-based platforms have always been popular. But, this sector grew immensely after the pandemic struck in 2019. Netflix was also among the list of happy media streaming services that enjoyed a boost in its user base. But was the boost enough to keep Netflix running? Well, we will talk about that and more in this article.
Netflix, as you may already know, is one of the most popular OTT platforms in the world. Currently, it is also among the top five media/entertainment companies in terms of market value. Netflix offers a huge library of movies and TV shows, including in-house content. Users can subscribe to all of it at monthly rates. The pricing plans for US users include $9.99 for Basic, $15.49 for Standard, and $19.99 for Premium. As you can see, there’s no free tier. However, most biggies don’t offer their OTT services for free. After all, advertisements hamper an online watching experience.
What does Netflix offer in its plans?
Once you unlock a plan, all of Netflix’s content will be available at your disposal; your pricing plan kind will not restrict content availability. However, a Basic plan will support only Standard Definition (SD) video quality and one simultaneous stream. A Standard plan will include High Definition (HD) streaming and allow up to two simultaneous streams. Lastly, a Premium plan, being the most costly, will get you HD and 4K Ultra HD quality viewing with up to four simultaneous streams.
Will Netflix shut down in 2022?
Looking at what’s up, Netflix is a long way from getting deleted or shutting down in 2022. But yes, the company has had a slow growth last year. According to statistics, 2021 saw the lowest subscriber growth for the platform since 2015. On the other hand, rivals like Disney, Apple TV+, and HBO Max are growing much faster. To tackle this situation, Netflix has increased its pricing for US and Canadian users back in January 2022, while reducing the rate for countries like India. A lot of OTT platforms rose during the pandemic – it is, of course, very difficult to maintain a steady user base at this point. Netflix offers a huge library of original and intriguing content, along with popular content from other publishers. There’s no doubt regarding its superiority in terms of the content library. However, users seem to be deviating to other platforms which offer content at more nominal prices and a library more suitable to their tastes.
Netflix has also been scheming to ‘up its game’ by investing in the video gaming industry. At the moment, all it needs is a hit to get back to the top. Even if it had a slow last year, Netflix isn’t going anywhere. As mentioned before, it’s still among the top in terms of market value and user base. Loss is a part of business, and Netflix is just enduring a phase of that. Given the company’s history, it will soon bounce back. So, no, Netflix isn’t getting deleted in 2022 or in the many years to come.
